2003
The establishment of MOST Marketing as «Agency of Mobile Marketing». A few top-managers of Russia's best electronics sales, marketing and e-business companies join their forces to create a service company with a focus on the industry of consumer electronics. The company's core mission reads as follows:
To provide highly professional support to the strongest companies willing to succeed in the industry of consumer electronics by the means of exploiting their full potential.
Our team is called the MOST Marketing because we provide fast and highly professional assistance in the areas of sales and marketing that lets our partners see the positive gains in sales and profit almost immediately.
In the beginning, our company s main interests covered the following sub-markets: TV CRT, DVD Players, MP-3 Players, Headphones & Microphones, Cell phones, Kitchen appliances, Of ce appliances.
2004
AMM (now MOST Marketing) had contracts with the following client companies:
- Arconada - one of the leaders of wholesale distribution of audio and video devices in Russia;
- Beeline - the second largest cellular network in Russia;
- XEROX, CIS Subsidiary - a global company with a strong interest to the Russian market;
- VITEK - the leading Russian brand of kitchen appliances.
In 2004, the Agency's sphere of competence expands to include new product categories: TV LCD, TV Plasma, home cinema, DECT, vacuum cleaners, microwave ovens, notebook computers.
2005
AMM signs a contract with RATEK, the single consumer electronics industry association of Russia, to implement the project of the first maintained national ranking list of companies operating in the consumer electronics market - RER - Russian Consumer Electronics Market Rankings.
The list of the company's clients is extended with the following new customers:
- Rolsen Electronics - one of the world s 10 largest TV-set producers, a leader of the Russian TV-set market;
- VERT - the exclusive distributor of Panasonic notebooks in Russia;
- Linia Toka (translated as 'Power Line') - a national line of electronics retail outlets.
In 2005, the AMM s sphere of competence is expanded even more to include the sub-markets of: air conditioning, home refrigerators, washing machines, car audio, Hi-Fi audio.
