Diagnostic Survey
Prevention is the best cure. Yes, this golden rule of medical theory is one of the core principles of our service. Although we are not physicians, we realize that your business is a living being whose health is important to all its stakeholders. According to a widely recognized opinion, timely diagnosis of a company's state of being, its strengths and weaknesses, is the basis for all subsequent success.
Based on our previous experience, we can identify the following most common functional areas, which often are subjected to all kinds of organizational "diseases":
- Strategy;
- Organizational Structure and Areas of Responsibility;
- Motivation;
- Management Techniques;
- Planning and Development of Sales;
- Sales Process;
- Goods/Services Assortment;
- Pricing;
- Marketing.
A study of all these "risk zones" will help us identify your company's position in its competitive environment, and measure the company's potential. A diagnostic survey of a company can be compared to visiting a physician. Recall what the strength of a well-skilled physician is. Is it just the ability to tell you about a disease that you already know of? Surely not. A professional can give you precise directions to help you coupe up with the disease by identifying and eliminating its hidden causes.
There is a set of common indications that can explicitly or implicitly suggest that the company requires organizational change. The most straightforward of those are:
- The real management processes is substituted with solving an endless set of minor problems, sometimes unrelated to the company's main activities;
- Sales objectives are not being met, with shortages of more than 15-20%;
- When trying to identify the causes of the company's problems, it appears impossible to find the responsible person(s);
- Operating performance indicators are substantially lower than those of the competitors', growth of operations does not lead to increased profit, or simply the company's management does not view the company's profit growth as sufficient;
- The company's clientele is shrinking.
The diagnostic method that we use at MOST Marketing is considerably different from those used in most of the existing consulting services. Our specialties are:
- We always develop a practical solution roadmap for any of your problems, not simply general recommendations as "you need to develop a strategy";
- We have the experience of doing diagnostic surveys at more than 30 companies staffed with 20 to 1000 employees each;
- We work only with real businesses, with companies that create their commercial success themselves. You won't find among our clients any oversized industrial giants, state-owned and state-administered enterprises, or governmental organizations;
- We always use methods of research that are adequate to the problem investigated, including external and internal "testing" of the company (Mystery shopping & Mystery revising);
- We know how to manage the process of organizational change and we know exactly what the company's top management's actions should be within this process.
To conclude, we want to remind you of another medical postulate: to identify a disease in its early stages means to save yourself from a lot of suffering (in our case, this means financial losses) and to lay a foundation for a happy and successful life in the future!
To get more information about this particular service, please contact us at +7.495.2255259 or by e-mail:
- amm@m-marketing.ru.
Permanent URL: http://m-marketing.ru/en/services/diags/
