Business Strategy Development

The strategy of a business is its owners' view of the world, expressed on paper. The owners of the business need a strategy to formulate the goals of their business and their expectations about it for themselves and their employees. The process of strategy development consists of the following stages:

Formulation of the business' goals and perspectives;
Study of the company's internal environment to identify its key competences;
Study of the company's relations with the current clients and suppliers to identify the existing capabilities of the business;
Study of the company's competitive environment to determine the strengths and weaknesses of the main competitors;
Development of the strategy, which includes:
a. Portfolio of businesses and goals for each of the businesses;
b. Product-line policy and brands portfolio for each of the businesses;
c. Distribution and sales policy;
d. Marketing policy;
e. Requirements for the organizational structure;
f. Requirements for employee motivation policies;
Creation of a schedule for the implementation of the adopted strategy;
Monitoring of the strategy's implementation.

This service is offered to those business owners who want to have a precise plan of development for their business and at the same time realize the value of an unbiased outside professional opinion in this process. Our projects in the field of business strategy development are extremely different from the offers of classical consulting firms: we do not base our work on countless thick books on strategic management and abstract scientific theories in the field. Instead, we rely on our own comprehensive experience and common sense. In addition to that, in projects of strategy development we employ people who themselves are owners of commercial businesses.

To get more information about this particular service, please contact us at +7.495.2255259 or by e-mail: - amm@m-marketing.ru.

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