Goods Range Policy / Brand Portfolio Optimization

For a merchandise reselling company, a well-optimized assortment of goods is one of the key factors of success. At the same time, as our studies indicate, in almost 90% of companies the range of offered goods was created spontaneously and can be optimized. Our projects on goods range optimization consist of the following stages:

• Diagnostic survey of the existing matrix of goods
• Study of the relations with the existing suppliers
• Study of the needs of the existing clients
• Study of the goods ranges of the most successful competitors
• Development of the core principles of an effective product range policy
• Creation of a new assortment policy with detail down to single product groups or brands
• Monitoring of the implementation of the developed policy

Your company needs this service if you want to increase the gross profit of your business keeping the turnover at the same level. As our experience indicates, an average return on investment in projects of this type measures in a 15-30% increase in monthly gross profit in 1-2 months after the implementation of the optimized policy.

To get more information about this particular service, please contact us at +7.495.2255259 or by e-mail: - amm@m-marketing.ru.