Sales Channels Management

In a fiercely competitive environment, investment in the development of sales channels become the most productive investment in marketing. Unfortunately, this fact is not yet widely understood. Most companies, according to a settled-down tradition continue spending their sales funds only on direct advertising. However, investments in direct motivation of all sales network elements within a channel - from the moment of producer's shipping of the commodity to the moment of its purchase by the final consumer - are 2-5 times more effective.

A typical sales channel management optimization project consists of the following parts:

1. Audit of the existing system of sales channel management;
2. Analysis of the effectiveness and efficiency of promotional actions within the sales channel;
3. Setting up the channel management function within the company, assignment of people in charge;
4. Identification of the target audience within the channel, people to be targeted by promotional actions (distributors' supply managers, distributors' sales managers, retail sales personnel, etc.);
5. Development of a detailed marketing actions plan for the channel;
6. Implementation of the developed plan.

This service will best fit those companies who are willing to optimize the use of their marketing budget, i.e. achieve an increase of sales for the same money, having re-distributed the budget to stimulating the channel. Here's another point: a targeted stimulation of individual elements of the sales channel gives your more control over them and allows you to accurately measure the return on your sales channel investments.

To get more information about this particular service, please contact us at +7.495.2255259 or by e-mail: - amm@m-marketing.ru.