Distribution System Development or Improvement

Imagine quite a common situation: a commercial company has a number of clients, and the terms of agreements with each of them (prices, payment terms, servicing policy) are defined individually and are not related to any impartial criteria (e.g., monthly sales turnover). Another example: a commodity producer, when entering the Russian market, had granted special terms to a few distribution companies, which, however, gradually failed to show the preferred sales results as the market grew. An improvement of the distribution system could have helped to solve this kind of problems. Our typical project in the field consists of the following steps:

1. Audit of the company's relations with the 1-st level partners (those who receive the goods straight from the company);
2. A study of the wholesaling market to identify new potential partners;
3. A study of the retail market to identify potential key partners of the 1st and 2nd levels;
4. Creation of the distribution model: a model of relations with 1st level partners and key 2nd level partners;
5. Development of an integral system of sales terms for the company's partners;
6. Supervision of the implementation of the new distribution system.

This service is necessary to your company if you want to put your existing distribution system in a good order, and attract new business partners. The effect from this kind of projects is measured in two figures: an increase of sales (by 15-25% and more) and an increase of the weighted distribution index, which indicates the availability of your goods at retail outlets.

To get more information about this particular service, please contact us at +7.495.2255259 or by e-mail: - amm@m-marketing.ru.