Entry strategy to the Russian market

Efficient and Fast Entrance to the Russian market

Russian market appeals:

1.Actively growing market. Consumption level is growing faster than in Europe or the USA;

2.More than 150 million B2C and 500 thousand B2B consumers;

3.Non-competitive conditions in many market segments.

MOST Marketing is you partner in Russia:

We can provide you with outsorcing of the following business-processes:

1.Outsorcing of marketing and PR-activities (External Market and PR Department):

  • Marketing researches, information gathering and external analytics (macroeconomic environment, studing and appraisal of the markets, competiotors and competition environment);
  • Consumer research: market segmentation, key consumers;
  • Searching for potential partners, co-ordination of colaboration with contractors;
  • Advertising production, creatives, promotion materials, advertising polygraphy, exhibition participation, BTL;
  • Site development, support and promotion;
  • Advertising and PR texts writing (copywriting), internal and external PR.


2.Outsorcing of the company`s business development functions in Russia

  • New development directions option;
  • Drawing up business-plans and economic calculations;
  • Preparation and managing assets purchase/sale deals.

3.Outsorcing and managent of the company`s sales (External Sales Department)

  • Sales plans preparation;
  • Active sales management;
  • Distribution model option (distribution channels);
  • Pricing.

4.HR - management (External Staff Department):

  • Staff recruitment;
  • Staff training;
  • Staff certification;
  • Staff motivation systems development.

We are ready to take upon ourself implementation of the separate processes in as well as complete project management of the company entrance to the russian market. It`s the integrated outsorcing of project management of any complexity – from opening of a branch office up to turn-key construction of the production enterprise.

Our strengths:

1.Professional level and practical experience. Our team possess wide-scope practical experience and skills of the similar tasks implementation in real business. We obtain deep knowledge of features concerning different types of russian and international companies in defferent spheres.

2.Efficiency and mobility. We have possibility of fast moderation of the project team (quantity, qualification, specialisation) in case of rapid situation or targets change.

3.Target (no process) orientation. We have skills of complex management tasks solutions when we take obligations from targets and tasks formulation up to the end result.

MOST Marketing for its 5 year history has been developing in unique simbiosis of consulting and implementation. Since we developed not only tens of corporate strategies and organisation structures, but performing project management, we built up one of the first-rate frinchising chains, introduced the new dishware brand, exported timber, bought retail chains, built up the chain of men sewing suits.

Withing the MOST Marketing company there is own successfully-operating human research agency and advertising agency specialising in the fields of videoproduction, copywriting and external PR.

To get more information about this particular service, please contact us at +7-495-225-52-59 or by e-mail: - amm@m-marketing.ru.